Free PDF BookVertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis (Contributions to Management Science)

[PDF.sK1l] Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis (Contributions to Management Science)

[PDF.sK1l] Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis (Contributions to Management Science)

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Book Details :
Published on: 2014-12-06
Released on:
Original language: English

In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance. web.mit.edu / jik/src/Attic/kerberos_ password - . .mn 0 01 05_1 1 10 100 10th 11 11_d0003 12 13 14 141a 143b 15 16 17 17igp 18 19 1900 1901 1902 1903 1904 1905 1906 1907 1908 1909 1910 1911 1912 1913 1914 1915 ... Course Listing - Farmingdale State College AET 106 Suspension and Control Systems. This is a theory/laboratory course designed to provide a thorough understanding of the design construction ... Resolve a DOI Name Type or paste a DOI name into the text box. Click Go. Your browser will take you to a Web page (URL) associated with that DOI name. Send questions or comments to doi ... Journal of Artificial Societies and Social Simulation Index Volume 20(1) published on 31-Jan-2017. Recent Development of Social Simulation as Reflected in JASSS Between 2008 and 2014: A Citation and Co-Citation Analysis Le Live Marseille : aller dans les plus grandes soires ... Retrouvez toutes les discothque Marseille et se retrouver dans les plus grandes soires en discothque Marseille.
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